Search Engine Optimization

8 important seo trends you need to know in 2019?

This is the time to take a look at what’s ahead in SEO Trends in 2019. What Search Engine Optimization plans and tactics will work and help you to rank in the SERPs and earn more revenue in 2019?

Here are 8 important trends you need to know in 2019:

1. Understand Your Audience & User Intent

What your audience prefer text? Images? Video? Audio.

Understanding this will all be more important than ever in 2019, according to our experts of iTspell Technologies.

You need to know what someone is expecting to find when they question a word or phrase and you need to give them the answer in the simplest way possible. Even if your website’s content is well written and optimized, and if it’s done for a wrong audience, it won’t help you to grow the business. This is particularly important because rankings have been fluctuating over the past year to help fit the semiotic intent of a user’s search query. It will be more crucial than ever for SEO and content writing experts to focus massively on the user intent of the keywords they are targeting while creating content.

This is the time now to stop matching keyword phrases and start making sure that your content regularly answers questions your audience is asking via search.

2. Go Beyond Google Search

I think that 2019 will be the year that, SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well. If potential consumers are searching for apps, you need to rank in app stores. If they are exploring for podcasts or videos, you need to rank where people search for those things.

In 2019, you also must at least think to optimize for devices.

For those with products that can be sold or brands that can get benefit from the exposure, being optimized for a home accessory or audio-only devices can’t be neglected.

Eventually, this all needs the best content on the fastest platforms prepared to meet the users wherever they’re coming from.

3. Structured Data Markup Is Key

Use structured data whenever possible. With AI becoming frequently important for Google, structured data is becoming more important as well, If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too much time to ‘crawl’ the required information, it will nevermore be great. AI requires fast processing of contents and their relations to each other.

you need to start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a very larger effort of findability.

4. Create Exceptional Content

Google algorithm updates in 2018 unveiled that Google is increasing its focus on evaluating the content quality and at the base and breadth of a website’s content. The sites that provided excellent depth in quality content coverage literally soared in rankings throughout the year.

Google was constantly harmonizing their algorithms in this area throughout the year, and I think there is still a lot more tuning for them to do.

Content strategy for SEO is not just about answering a query and getting users to the page. This must also use language to engage the user and lead the user to the next action.

5. Increase Expertise, Authority, Trustworthiness

Establishing and growing your expertise, authority, and trustworthiness.

Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term.

Hire specialists to author, leverage data from identified entities, and ensure credentials and credit is given to both, with relevant affinity to the promoted brand.

6. Invest in Technical SEO

Some essential areas of focus on the technical side of SEO will be:

    • Speed: Websites will eventually start to become easier and faster as SEOs realize that Google is rewarding sites more than once thought for speed.
    • JavaScript: A new year indicates that even more websites you confront will be heavily JavaScript-driven. That intends it’s time to familiarize yourself with at least a little JavaScript, and how the primary search engines play best with JavaScript-driven websites.
    • Progressive Web Apps (PWAs): For 2019, you should start considering how your website could live on as a PWA in the future. How can your PWA grow a keepable experience your users would like to put on their home screen.

7. Win with On-page Optimization

We are still noticing unbelievable results from on-page SEO tactics for many companies that come in the door. Links are still very important, but the biggest blow for most businesses’ SEO bucks is ongoing on-page optimization.

Some Key For Website Optimizations:

  • Content that answers every common user questions.
  • Assuring the internal site search is providing relevant results.
  • The shortening conversion process.
  • Assure those repeat customers can restock commonly purchased items simply.
  • Customer support answers to questions related to the business.
  • Consider the use of chatbots to reduce the load for basic, common problems and procedural tasks.
  • Users are simply able to navigate to physical locations.
  • Providing users with their stage in attainment funnel

8. Optimize for Featured Snippets & Other Google SERP Features

In addition to optimizing your own website, you must also optimize the Google search experience in 2019.

Answer boxes, instructions, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic. That makes SEO even more prominent because appearance is as much about visibility in the SERPs as it is about clicks.

This means optimizing for featured snippets and other Google search features will stay to be an important trend – and more relevant than ever – in 2019.

Get More 2019 SEO Trends & Insights

We’ve only sacrificed the surface so far. Our experts in the digital marketing agency also discuss the importance of links, video, localization.

Go in-depth with more uncensored and unfiltered insights and tips straight from the experts of iTspell Technologies on how to dominate SEO in 2019.

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